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Your personality shines through in the way your home is designed. Elegant, Welcoming, Casual, Fun, Eclectic…all descriptions of who someone is and how their design style can reflect who they are. Just as anyone gets a makeover, a new haircut, or a new wardrobe, our homes get makeovers too. This time I decided it was time for a branding makeover; new logo, new website, and new freshness to the way our design firm’s brand feels.

First we decided on our color palette and we grew the other elements from there, just as we do when we begin a design plan for our clients. We loved the original tones we’ve had for a few years, but we wanted to deepen the orange tones to be more neutral in color. In a sense, we basically changed out the brighter throw pillows for a darker shade of the same color. Little changes can make a big impact.

Once our color palette was selected we went into the design and the feel we wanted our new logo to have. Being inspired by modern living, classic elements, elegance and chic style we wanted something bold and distinctively “us.”

Take a look at the Before & After of our past and now new logo. We love it!

Next was putting the elements of our design plan together on our website. The home page is like your front door. It’s the first impression your guests have of you and your style. We wanted a fresh, clean, and crisp welcome to the guests visiting our website. We kept similar aspects of our former website design but we polished it up and gave it a fresh look.

Take a look at the Before & After.

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Last but not least, business cards. It’s a “hands on” first impression – similar to when guests come visit and you have either thin, lackluster hand towels or fluffy, luxurious towels. You feel the difference. We selected a paper that feels amazing and the logo is custom debossed, similar to luxurious hand towels customized with embroidered lettering. It makes a statement. It matters. We are so happy with the full service new brand design plan that is now complete. We hope you love it as much as we do!

A big thank you to the design team at Emily McCarthy for designing our new logo and website!

The beginning stages of the design process can be a lot to wrap your head around. There are fabric swatches, paint chips, furniture placement – all of the things that you really need to be able to visualize before anything else. That’s why we use renderings to share with our clients to show exactly how their design plan will come together.

To really get a feel for the finished design plan we meet with you and bring you not only the fabric swatches, paint chips, and pictures of the furniture selections, but we also help you visualize your finished space with renderings. We can all see what your home will look like, simply and beautifully.

As we share the design plan and renderings with you to help you visualize the finished space, we want you to look closely at every detail. You can tweak the design to meet your needs and lifestyle. Take a look at the rendering of this basement kitchen showing bar stools with seat backs. In the finished photo you’ll see barstools without seat backs. We want you to tell us what works best for you. We can always adjust the design plan with beautiful selections to meet your needs.

We have featured this Family Room before, noting how much we love the gallery wall our client arranged. We wanted to keep this as a part of the new design plan and we just love how it turned out! Our clients are able to really see how their finished space will look like, how it will feel, and how it will be arranged. Renderings are integral part of the design process. It’s a beautiful way to truly visualize how your space will be transformed.